This rebrand explores a new identity for Mountain Hardware, a popular outdoor gear company that strives to promote adventure for all levels of explorer. Their equipment provides the freedom to discover the outdoor world from the ground to the sky. The rebrand focuses on the free spirited and adventurous feelings that come with nature. While exploring a variety of sketches, the concept of traversing land to the clouds took shape. The recognizable base of two mountain peaks and interplay of clouds creates a sense of depth and space to support the traversing narrative that speaks to all Mountain Hardwear consumers. The main type is placed directly below the logo alluding to the foundation and stronghold that comes from nature and starts with this company.