300 East is a quaint, family owned dining restaurant located on 300 East Boulevard in the heart of Dilworth; a popular neighborhood in Charlotte, North Carolina. Their incredible and creative use of local foods was spotlighted on the show Diner's, Drive-In's, and Dives with Guy Fieri.
The goal of this rebrand and user interface was to make locals and tourists alike, feel the welcoming environment for which 300 East is best known.. Through the color and logo elements throughout the redesigned website, viewers get the complete package of what 300 East represents. With an easy navigation highlighting the menu range, a list of the local farms that are utilized for fresh food, and a convenient times to visit; this website has all anyone needs to feel hungry and know where to go.
A main feature of this UX/UI is the paralax scroll revealing their appetizing food while still allowing a simple understanding of the content.